about us
we’re starting small — one scent and one lip treatment. that’s it. that’s the ritual right now.
we don’t chase big launches or fast growth. we chase precision. we refine until it feels like truth on skin, then we move — slowly, deliberately — to what comes next.
this isn’t a brand built for speed. it’s a practice. everything we make has to earn its place before it joins the ritual.
what we make
scent, skin, and fire — built for those who move through the world awake. each piece is designed to reconnect you with your own instincts, not cover them up.
our first creations are >ember, a bioactive lip treatment built for daily repair, and our first fragrance — a scent crafted to evolve with your chemistry, not overpower it.
from here, we build slowly. every formula is personal, tested, refined, and only released when it feels alive.
why we exist
because everything real costs something — time, truth, presence. because the world keeps telling you to numb out, scroll faster, and buy meaning instead of making it.
we’re here as a reminder that ritual isn’t self-care. it’s survival. and it deserves better tools.
how we move
- we stay small enough to care and bold enough to matter.
- we make what we can stand behind, not what trends demand.
- we tell the truth, even when it’s bad for marketing.
- we keep the work close to our hands and the people who use it close to our hearts.
this is bad lion — ritual supply for rebels.
built to wear you back.