the truth costs more than free

we live in a culture hooked on free. free shipping. free returns. free everything.
but nothing real is ever free.

when something’s “free,” it just means someone else is paying for it. the maker. the planet. the worker who got shorted.
bad lion doesn’t do hidden math. we make slow, small-batch things that cost what they cost because they’re built with care, not shortcuts.

the truth costs more than free.
and that’s exactly how it should be.

shipping is never free. anywhere.

that line you see on every checkout screen—“free shipping”—is a magic trick. the cost didn’t vanish. it just got buried inside the product price or eaten by someone who couldn’t afford it.

we’d rather show you the math.
packing, handling, transport—it all costs money and human effort. when you pay for shipping, you’re paying the real price of moving something sacred from our hands to yours.

that’s what we call ritual math.
transparent. honest. human.

we could lie to you like everyone else. but nah.

we don’t play pricing games. no fake sales. no made-up urgency. no 50-percent-off illusions.
our prices are the real number it takes to make something worth keeping, plus enough to survive and keep creating.

we don’t price for hype. we price for integrity.
we price like grownups.

the ritual math

truth costs more.
shipping costs something.
honesty costs everything if you do it right.

we’re fine with that.
because rebellion isn’t a slogan. it’s how we do business.

bad lion
ritual supply for rebels