the truth costs more than free
free shipping is a magic trick.
the cost did not disappear. it moved. into the product price, into the margin, into the worker who handled the order, into the maker who absorbed the loss to stay competitive.
nothing ships for free. someone pays. the question is who and whether they know it.
we do not hide the math.
our prices reflect what something costs to make correctly: materials, labor, time, small-batch production that does not compromise on any of those things. there is no discount built into the base price to be revealed later as a sale. there is no urgency manufactured to make the price feel better than it is.
the number is the number.
on shipping specifically
packing, handling, transport all carry a real cost. when you pay for shipping, you are paying the actual cost of moving an object from here to you. we do not absorb it to appear generous and recover it elsewhere.
pricing games exist because they work.
manufactured urgency, fake sales, free shipping that is not free. these work because most people do not examine the math. the moment you do, they stop working.
we price for the person who examines the math.
not because that is a more virtuous customer. because that is a more durable relationship.
a transaction built on a trick requires another trick to maintain. we are not interested in maintaining tricks.
1 comment
What a refreshing stance and a unique approach to policies like shipping and return returns. I like what I see and look forward to watching what you do also love the name!