this shirt is about reclamation. not shock. not rebellion for sport. just ownership.
the decision is already made: shame doesn’t get to define what is holy.
the anatomy of posture
available in curated colorways, from deep heathers to clean solids. this is a technical, two-location garment designed to be felt as much as seen.
the front: “f*ck is holy.” sits direct and unflinching. not as profanity for effect, but as inversion. a refusal to let inherited morality dictate meaning.
the back: our signature vibe mark sits vertically below the neck. “bad lion” and “bad ass” stacked spine-to-spine. it’s a quiet, tonal detail that speaks only to those close enough to read it.
nothing here is decorative. every choice is intentional.
why this shirt is different
this is a lightweight, softness-first tee built for the daily rotation. we use 100% combed and ring-spun cotton, a process that removes impurities and creates a smoother, stronger fabric than standard tees.
unlike mass-produced shirts, this features side-seamed construction. it follows the shape of the body and holds its tailored fit wash after wash. it doesn’t twist. it drapes.
this isn’t armor. it’s ease.
why it exists
“f*ck is holy” is not about profanity. it is about authorship.
it challenges the reflex to confuse politeness with goodness and taboo with truth. it marks the shift from inherited rules to examined belief.
this shirt exists as a visible line in the sand. you choose what carries meaning. you choose what is sacred.
care + use
wear it often. wash it cold. turn it inside out when you remember.
this shirt is engineered to soften over time, not stay pristine. it is designed to age with you, getting better with every wear.
fit + fabric
lightweight, everyday t-shirt with a retail fit. soft against the skin with an easy, intentional drape.
no stiffness. comfortable on its own or layered year-round.
details that matter
- 100% combed and ring-spun cotton
- fabric weight: 4.2 oz/yd² (142 g/m²)
- pre-shrunk for consistent fit
- retail unisex cut
- side-seamed construction
- shoulder-to-shoulder taping
sizing
Size guide
|
LENGTH (inches) |
WIDTH (inches) |
CHEST (inches) |
| XS |
27 |
16 ½ |
31-34 |
| S |
28 |
18 |
34-37 |
| M |
29 |
20 |
38-41 |
| L |
30 |
22 |
42-45 |
| XL |
31 |
24 |
46-49 |
| 2XL |
32 |
26 |
50-53 |
|
LENGTH (cm) |
WIDTH (cm) |
CHEST (cm) |
| XS |
68.6 |
42 |
78.7-86.4 |
| S |
71.1 |
45.7 |
86.4-94 |
| M |
73.7 |
50.8 |
96.5-104.1 |
| L |
76.2 |
55.9 |
106.7-114.3 |
| XL |
78.7 |
61 |
116.8-124.5 |
| 2XL |
81.3 |
66 |
127-134.6 |
